How the BMR Score works

Belkin Marketing Reliability

An objective 0–100 score measuring how verifiable and trustworthy a business is, based on five independent data sources checked by AI.

Why Belkin Marketing Exists

Finding trustworthy businesses online — especially in fast-moving sectors like Web3, fintech, and crypto — is difficult. Marketing claims are easy to fabricate. Reviews can be purchased. Websites can be set up overnight.

Belkin Marketing cuts through the noise by checking five independent signals that are genuinely hard to fake: real customer reviews on Trustpilot, an established web presence, a verified LinkedIn identity, a physical location on Google Maps, and profile completeness. Every check is run by AI and confirmed by our team before a score is published.

The 5 Components

Five independent components, each weighted by its reliability as a trust signal.

Trustpilot Rating

30 pts

Third-party review platforms are the gold standard for real customer sentiment. Trustpilot carries the most weight because it is independently verified and difficult to manipulate.

≥ 4.5 stars = 30 pts4.0–4.4 = 25 pts3.5–3.9 = 15 ptsBelow 3.5 = 0 pts

Web Presence

25 pts

A legitimate business has a professional online presence. We check that the website is live, secured with HTTPS, and has been registered long enough to indicate an established operation.

Active HTTPS websiteDomain age (older = more trust)SSL certificate validSite responsive & live

LinkedIn Verification

15 pts

LinkedIn provides professional identity verification. A company with an active presence and a verifiable founder is significantly less likely to be fraudulent.

Verified company pageFounder profile with connectionsEmployee count signalsActive posting history

Google Maps

15 pts

A physical or registered address on Google Maps confirms that a business exists in the real world and has not hidden its location.

Listed on Google MapsPhysical address verifiedConsistent NAP dataGoogle reviews present

Profile Completeness

15 pts

Businesses that provide complete, consistent information across all fields demonstrate transparency. Incomplete profiles receive lower scores.

All URLs providedDescription qualityFounder informationContact details present

Score Bands

100
Perfect
AI verified + human audited Premium, complete validated profile.
90–99
Excellent
Human verified — strong third-party signals, active LinkedIn, verified Maps.
75–89
Strong
Well-established with good third-party verification.
50–74
Good
Reputable — solid verifiable signals present.
31–49
Fair
Growing — some signals present, limited third-party verification.
0–30
Limited
Insufficient data to establish reliability.

Get your BMR Score

Submit your business for a free AI-verified BMR Score. Results in minutes.

Submit Your Business