How to Get the Maximum Score
A perfect 100 requires meeting all nine criteria below. The score cap is locked at 100 only for Premium accounts — without Premium the maximum is 90 regardless of signals.
Score cap: Unclaimed 85 · Standard Verified 90 · Premium 100
The cap is the ceiling — you can earn every point below but the final score is capped by your tier. A perfect 100 is only possible as a Premium account. Standard accounts max at 90.
| Signal | What's required | Pts | |
|---|---|---|---|
| External reviews | Weighted average ≥ 4.5 across qualifying platforms At least one platform must meet its minimum: Trustpilot 5+ reviews, Clutch 5+, G2 3+, DesignRush 3+. Weighting is by review count — more reviews = stronger signal from that platform. | 20 | |
| LinkedIn presence | 10,000+ combined followers (company page + founder profile) Both the company LinkedIn page and the founder's personal profile are checked. Their follower counts are added together. Checked by AI — not available via public scraping. | 13 | |
| Web presence & domain age | Active HTTPS website + domain registered 10+ years ago SSL gives 4 pts. Domain age is looked up via RDAP — the official public registry authority. A domain 10+ years old adds 8 pts. Maximum 12 pts total. | 12 | |
| Physical presence | Verified Maps listing (Google, Apple, or Bing) with at least 1 review A verified listing with no reviews earns 5 pts. A Maps URL that confirms but isn't verified earns 4 pts. An address on file with no Maps listing earns 2 pts. Remote/registered-agent addresses are supported. | 8 | |
| Profile completeness | All 8 fields filled Fields: business name, website, description (50+ characters), founder name, email, LinkedIn URL, Maps listing or address, one review platform URL. Score is proportional: (fields ÷ 8) × 7, rounded. | 7 | |
| BMR reviews — Tier 1 | 1 approved review on Belkin.Marketing The first approved review unlocks 10 points immediately. Reviews are tied to verified accounts and moderated. | 10 | |
| BMR reviews — Tier 2 (volume) | 20+ approved reviews 3+ reviews = +2, 5+ = +4, 10+ = +7, 20+ = +10. Volume bonus stacks on top of Tier 1. | 10 | |
| BMR reviews — Tier 3 (quality) | 20+ reviews with average rating ≥ 4.8 Requires at least 3 reviews to apply. avg ≥4.8 = 10, ≥4.5 = 8, ≥4.0 = 5, ≥3.5 = 2. Quality bonus stacks on top of Tiers 1 and 2. | 10 | |
| Premium claim bonus | Premium claim paid — human audit passed +10 points applied automatically when a Premium claim is processed. Stored in the score breakdown as premium_claim. Score cap also rises to 100. | 10 | |
| Total | 100 | ||